Life Insurance in Wisconsin — Average Cost 2026
Average life insurance (term, $500k) in Wisconsin: $492/year ($41/month). Wisconsin ranks #10 out of 51 states — below the national average.
Average annual
$492
Average monthly
$41
National rank
#10
of 51 states
vs national avg
-14.6%
Wisconsin vs national average
Get your personalized estimate
State averages are the starting point. Your actual rate depends on your individual profile. Use our calculator for a detailed estimate.
Term life insurance rates in Wisconsin
Term life insurance rates in Wisconsin are 15% below the national average. Unlike auto and home insurance, life insurance rates are driven primarily by individual health factors, age, and lifestyle rather than geographic location — so state-level averages for life insurance are less meaningful than for property and auto coverages.
The figures shown represent a benchmark rate for a healthy 40-year-old male with $500,000 in 20-year term coverage. Your actual premium will vary based on your age, health, occupation, and the specific insurer you choose. Locking in a term life policy at a younger age significantly reduces your lifetime cost.